Markets

El reto y la oportunidad de la diversidad lingüística en la comunicación empresarial en África occidental

The challenges and opportunities posed by linguistic diversity in business communication in West Africa

Linguistic diversity in West Africa represents both a challenge and an opportunity for foreign companies wishing to establish themselves in the region. The area is home to hundreds of different languages, a reflection of the cultural richness of its people. As well as indigenous languages, many nations have maintained as official languages those inherited from […]

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Transformación digital desarrollo resiliencia África occidental riesgos

Digital transformation, development and resilience in West Africa

Digitalization in West Africa has become a key driver of socio-economic progress and a challenge that tests the region’s ability to adapt to a dynamic environment. This process involves taking advantage of opportunities and overcoming obstacles, an approach that governments, businesses and communities alike are adopting in the face of technological advances. With a population

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Ivory Coast, targeting tourism

Ivory Coast, targeting tourism

Recently, the Minister of Tourism of the Republic of Ivory Coast, Siandou Fofana, has detailed his strategy whose objective is to make the Ivory Coast the fifth destination in Africa by 2025 in terms of tourism. The recent COVID19 crisis did not go unnoticed in terms of tourism results obtained in 2020, in which it

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